Etribes Connect GmbH’s Acquisition of Pacemakers Digital Ventures GmbH

honert + partner advised Etribes Connect GmbH, while JP Rechtsanwälte advised the sellers.

The Hamburg-based eTribes Connect GmbH, which specialises in digital transformation processes, has acquired 100% of the shares in the corporate venture builder Pacemakers Digital Ventures GmbH, based in Berlin.

Pacemakers Digital Ventures GmbH was founded in 2019 by Dr Peter Henssen, Julius Hansen and Robin Rohrmann and has since been on an impressive growth trajectory. In the meantime, Pacemakers Digital Ventures GmbH has successfully implemented its methodologies for building new digital business models in a large number of individual projects.

During the last years, Etribes has outstandingly performed in the consulting on digital business models. Meanwhile, more than 100 employees are working for the Hamburg-based digital consultancy and Etribes continues to be on a growth course. After several years of organic growth, the purchase of Pacemakers Digital Ventures is now the first acquisition and at the same time the opening of a location in Berlin.

Pacemakers Digital Ventures was founded in 2019. The Berlin-based company is one of the successful Corporate Venture Builders in Germany. Corporate Venture Building – i.e. to build digital units separately or within a parent company – is also part of the core of Etribes’ project business.

The honert + partner team included Dr. Jan-Christian Heins (Picture) and Dr. Franziska Strobel.

The Inhouse Legal at Etribes Connect was led by Dr. Anamika Balupuri-Beckmann.

The JP Rechtsanwälte team included Dr. Jens-Peter Eickhoff and Dr. Jan Stoppel.

Involved fees earner: Jan-Christian Heins – Honert + Partner; Franziska Strobel – Honert + Partner; Jens-Peter Eickhoff – JP Rechtsanwälte; Jan Stoppel – JP Rechtsanwälte;

Law Firms: Honert + Partner; JP Rechtsanwälte;

Clients: Etribes Connect GmbH; Julius Hansen ; Peter Henssen; Robin Rohrmann;

Author: Federica Tiefenthaler