Aird & Berlis represented EQ Inc. on the deal.
EQ Inc. (TSXV: EQ), a leader in geospatial data and artificial intelligence driven software has acquired all of the shares of Integrated Rewards Inc., and its consumer-facing application Paymi.com.
Paymi is a cloud-based marketing platform that uses card linking technology to enable consumers to receive cash back rewards for credit and debit card transactions and offer merchant partners information about their customers.
With this acquisition, EQ Works enters the incentive and loyalty data market with a fully commercialized scalable application. Ingesting millions of transactions in real-time from multiple sources, Paymi creates aggregate, real-time, privacy centric, anonymized customer spending profiles.
The Aird & Berlis team included Steven Graff (Picture), Jeffrey Merk, Russell Sanders, Meredith McCann and Ryan Cohen.
Law Firms: Aird & Berlis LLP;
Clients: EQ Inc.;