Enthusiast Gaming Holdings’ Acquisition of Outplayed

Troutman Pepper Hamilton Sanders advised Outplayed, Inc. on the deal.

Outplayed, Inc., owner of U.GG, one of the largest League of Legends fan communities in the world, has been acquired by Enthusiast Gaming Holdings Inc. (NASDAQ:EGLX; TSX:EGLX). Total consideration is approximately $45 million in cash and stock paid at closing and to be paid through a schedule of deferred Anniversary Payments, plus earnouts of potentially up to $12 million, subject to certain performance milestones being achieved within two years of closing.

Founded in 2017, U.GG has grown into one of the largest global services for the world’s most popular esport, League of Legends, by turning better data into smarter insights for fans and gamers. By combining a rigorous data science approach with a proprietary user-centric experience, U.GG provides actionable, data-driven insights supporting, educating, connecting, and engaging its current monthly active user base of approximately 8 million players.

A Troutman Pepper team led by Chris Miller (Picture) and Todd Boylan, and including Dean Longfield, David Gallagher, Saba Ashraf, Robert Friedel, and Michael Crumbock, advised Outplayed, Inc. in the transaction.

Involved fees earner: Saba Ashraf – Troutman Pepper Hamilton Sanders LLP; Todd Philip Boylan – Troutman Pepper Hamilton Sanders LLP; Michael Crumbock – Troutman Pepper Hamilton Sanders LLP; Robert Friedel – Troutman Pepper Hamilton Sanders LLP; David Gallagher – Troutman Pepper Hamilton Sanders LLP; Dean Longfield – Troutman Pepper Hamilton Sanders LLP; Christopher Miller – Troutman Pepper Hamilton Sanders LLP;

Law Firms: Troutman Pepper Hamilton Sanders LLP;

Clients: Outplayed, Inc.;

Author: Martina Bellini