Emplifi’s Acquisition Of Go Instore

Walker Morris advised US-headquartered Emplifi on the deal, while K&L Gates advised Go Instore.

Emplifi, a leading unified customer experience platform, acquired Go Instore.

UK-based video powered retail platform, Go Instore, enables live commerce by connecting online customers with in-store product experts using immersive HD live video. The Go Instore video technology provides brands with a new channel via which they can engage with their customers, strengthening Emplifi’s omnichannel approach to connecting with customers.

Jo Stephenson (Picture), Daniel O’Gorman and Michael O’Halloran led the Walker Morris Team advising Emplifi supported by Will Procter and Evelyn Lewzey (corporate), Matthew Lingard and Aaron Dixon (technology and IP), Lucy Gordon (employment) and Andrew Northage and Christian Brundell (regulatory).

K&L Gates team was led by London partner James Cross and included Andrew Poole, Giles Bavister, Paul Callegari, Mikal Shaikh, Adam Tejeda, Enis Hallacoglu, Toby Karenowski, Ayesha Gill, Keisha Phippen, Natalie Taylor, Jenny Sneed, and Chris Carson.

Involved fees earner: Giles Bavister – K&L Gates; Paul Callegari – K&L Gates; Chris Carson – K&L Gates; James Cross – K&L Gates; Ayesha Gill – K&L Gates; Keisha Phippen – K&L Gates; Andrew Poole – K&L Gates; Mikal Shaikh – K&L Gates; Jenny Sneed – K&L Gates; Natalie Taylor – K&L Gates; Adam Tejeda – K&L Gates; Toby Karenowski – Kirkland & Ellis; Christian Brundell – Walker Morris; Aaron Dixon – Walker Morris; Lucy Gordon – Walker Morris; Evelyn Lewzey – Walker Morris; Matthew Lingard – Walker Morris; Andrew Northage – Walker Morris; Daniel O’Gorman – Walker Morris; Michael O’Halloran – Walker Morris; Will Procter – Walker Morris; Jo Stephenson – Walker Morris;

Law Firms: K&L Gates; Kirkland & Ellis; Walker Morris;

Clients: Emplifi; Go Instore;

Author: Giulia Di Palma