Baker McKenzie advised Embracer, while Latham & Watkins LLP advised Easybrain Group Limited on the transaction. Cirio acted as Swedish legal counsel to the sellers.
Easybrain Limited was acquired for an initial purchase price of USD 640 million on a cash and debt-free basis plus an additional consideration of up to USD 125 million. Through the acquisition, Embracer adds a leading mobile game developer with proven ability to launch, scale up and operate multiple global category leaders within the logic and puzzle game genre. The sellers, Easybrain’s senior management, Peter Skoromnyi, Matvey Timoshenko and Oleg Grushevich, will post-closing, jointly become the third largest shareholder in Embracer.
Embracer Group AB is the parent company of businesses developing and publishing PC, console and mobile games for the global games market.
Cyprus-based Easybrain Group Limited is a leading mobile game developer with a core focus on puzzle and logic games.
The Baker McKenzie team advising Embracer was led by Partner Anna Orlander (Picture); Corporate/M&A: Tino Marz (counsel, Munich); Eva Kriechbaumer (Associate, Munich); Indhu Birdy (senior associate, London); Matthew Bennett (associate, London); Alexander Korobeinikov (partner, Almaty); IT: Holger Lutz (partner, Frankfurt), Tobias Born (senior associate, Frankfurt); IP: Edvard Henriksson (associate, Stockholm).
Latham & Watkins LLP represented Easybrain Group Limited in the transaction with a cross border corporate deal team led by Bay Area partner Greg Roussel and London partner Edward Barnett, with associates Jennifer Cadet and William Temple-Smith. Advice was also provided on technology transaction matters by London partner Deborah Kirk, with associates Liz Longster and Victoria Wan; on benefits and compensation matters by London partner Catherine Drinnan; on tax matters by London partner Karl Mah, with associate Aoife McCabe; and on antitrust matters by Düsseldorf partner Jan Höft, Brussels partner David Little and San Diego partner Hanno Kaiser, with associates Jamie Mansour, Kristen Previto and Leonie Spangenberger.
Involved fees earner: Matthew Bennett – Baker McKenzie; Indhu Birdy – Baker McKenzie; Tobias Born – Baker McKenzie; Edvard Henriksson – Baker McKenzie; Alexander Korobeinikov – Baker McKenzie; Eva Kriechbaumer – Baker McKenzie; Holger Lutz – Baker McKenzie; Tino Marz – Baker McKenzie; Anna Orlander – Baker McKenzie; Maria Arnoldsson – Cirio Law Firm; Carl-Olof Bouveng – Cirio Law Firm; Jessika Lagebro – Cirio Law Firm; Edward Barnett – Latham & Watkins; Jennifer Cadet – Latham & Watkins; Catherine Drinnan – Latham & Watkins; Jan Höft – Latham & Watkins; Hanno Kaiser – Latham & Watkins; Deborah Kirk – Latham & Watkins; David Little – Latham & Watkins; Liz Longster – Latham & Watkins; Karl Mah – Latham & Watkins; Jamie Mansour – Latham & Watkins; Aoife McCabe – Latham & Watkins; Kristen Previto – Latham & Watkins; Greg Roussel – Latham & Watkins; Leonie Spangenberger – Latham & Watkins; William Giles Temple-Smith – Latham & Watkins; Victoria Wan – Latham & Watkins;