Embracer Group’s Acquisition of CrazyLabs

Herzog Fox & Neeman advised Embracer Group on the transaction.

Embracer Group, a Swedish video game holding company, announced their acquisition of CrazyLabs, an Israeli gaming startup with over 4.5 billion downloads.

CrazyLabs will continue to operate as an independent publisher under the Embracer umbrella and expected to significantly upgrade Embracer’s publishing and mobile content skills. 

Embracer Group designs and develops leisure products. The Company offers video games games and serves customers worldwide. 

CrazyLabs is a mobile game publisher specializing in developing, distributing, and innovating hyper-casual games. 

The Herzog team was led by partners Ehab Farah (Picture), Gilad Yacubovich and Dana Zur-Neumann, and associates Raz Ofer, Raphael Aderet, Shachar Porat, Liat Shaked-Katz ,Roni Zis, Olga Pery and Roni Akselrod.



Involved fees earner: Raphael Aderet – Herzog Fox & Neeman; Roni Akselrod – Herzog Fox & Neeman; Ehab Farah – Herzog Fox & Neeman; Raz Ofer – Herzog Fox & Neeman; Olga Pery – Herzog Fox & Neeman; Shachar Porat – Herzog Fox & Neeman; Liat Shaked-Katz – Herzog Fox & Neeman; Gilad Yacubovich – Herzog Fox & Neeman; Roni Zis – Herzog Fox & Neeman; Dana Zur Neumann – Herzog Fox & Neeman;

Law Firms: Herzog Fox & Neeman;

Clients: Embracer Group;

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