Electronic Arts’ $1.4 Billion Acquisition of Playdemic

Skadden advised Electronic Arts Inc. on the deal.

Electronic Arts Inc. (EA) executed its $1.4billion acquisition of Playdemic Limited (Playdemic) from AT&T Inc.

The acquisition of Playdemic is part of EA’s mobile growth strategy focused on delivering exciting new experiences for EA’s network of nearly half a billion players around the world. Playdemic’s portfolio and talent will be a significant addition to EA’s mobile growth engine. The acquisition will add to EA’s mobile portfolio of more than 15 top live services across fast-growing genres, including lifestyle, casual, sports, and mid-core games.

Playdemic is a UK-based mobile game company and creator of the award-winning “Golf Clash” game. 

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.

The Skadden team included Corporate partner Simon Toms (Picture; London), associates Craig Kelly (London) and Frances Burchall (London), and trainee solicitor Krishane Sri Rajkumar (London); Labor and Employment Law of counsel Helena Derbyshire (London) and counsel Louise Batty (London); Tax partners Alex Jupp (London) and Nathan Giesselman (Palo Alto), and associate Joseph Hone (London); Intellectual Property and Technology/Cybersecurity and Privacy counsel Eve-Christie Vermynck (London) and associate Daniel Millard (London); and Antitrust/Competition partners Kenneth Schwartz (New York) and Ingrid Vandenborre (Brussels), and counsel Aurora Luoma (London).

Involved fees earner: Louise Batty – Skadden Arps Slate Meager & Flom; Frances Burchall – Skadden Arps Slate Meager & Flom; Helena Derbyshire – Skadden Arps Slate Meager & Flom; Nathan Giesselman – Skadden Arps Slate Meager & Flom; Joseph Hone – Skadden Arps Slate Meager & Flom; Alex Jupp – Skadden Arps Slate Meager & Flom; Craig Kelly – Skadden Arps Slate Meager & Flom; Aurora Luoma – Skadden Arps Slate Meager & Flom; Daniel Millard – Skadden Arps Slate Meager & Flom; Kenneth Schwartz – Skadden Arps Slate Meager & Flom; Simon Toms – Skadden Arps Slate Meager & Flom; Ingrid Vandenborre – Skadden Arps Slate Meager & Flom; Eve-Christie Vermynck – Skadden Arps Slate Meager & Flom;

Law Firms: Skadden Arps Slate Meager & Flom;

Clients: Electronic Arts;

Author: Federica Tiefenthaler