Jones Day advised Dyaco International on the deal.
Dyaco Inc. (TWSE: 1598) and STUDIO announced a strategic investment and long-term partnership, which is expected to accelerate promising growth for both companies in the global home fitness category. The new partnership leverages the respective strengths of Dyaco and STUDIO to create compelling value for both companies and their end-users.
Dyaco recognizes the value of digital content and knows consumers are looking for fitness products that offer a comprehensive connected fitness solution. The partnership between Dyaco and STUDIO will combine quality fitness products with cutting edge technology and motivating instructor-led classes.
The terms of the investment are not being disclosed, though STUDIO will remain an independent company. Michael Lin, Chairman and Chief Executive Officer of Dyaco Inc., will be joining the STUDIO Board of Directors.
Dyaco, Inc., based in Taiwan, is one of the world’s leading designers, marketers, manufacturers, and brands distributor in both home and commercial fitness equipment industries, including treadmill, elliptical, fitness bike, and medical rehab, under the multiple brand strategies to distributing its own brand: SPIRIT, SOLE, XTERRA, and FUEL Fitness to covering the entire fitness market via its globally diversified strategies.
The Jones Day team was led by John Lin (Picture).
Involved fees earner: John Lin – Jones Day;
Law Firms: Jones Day;
Clients: Dyaco International Inc;