Drylock Technologies’ Acquisition of Confecções Capricho Ltda.


RPSN-Rodrigues Pachikoski e Staffa Neto and Mattos Filho, Veiga Filho, Marrey Jr. e Quiroga advised on the deal

Drylock Technologies, has agreed to simultaneously acquire two competing Brazilian personal care companies, Mardam and Capricho.

Both Mardam and Capricho companies have their headquarters and operations in the São Paulo region of Brazil – the largest metropolitan consumer market of Latin America.

The management teams of both Mardam and Capricho will jointly manage and expand the combined business under the Drylock name, and where Drylock will be the 100% shareholder of the new Brazilian companies.

Brazil is the world’s 4th largest baby care market with annualized baby diaper and pant sales of 1.7 billion EUR. The Brazilian adult care market is currently 450 million EUR. Drylock Brazil will have combined annualized sales of 100 million EUR and will represent 7% market share in the baby segment and 8% market share in the adult care segment.

Both Mardam and Capricho have demonstrated sustained growth in the Brazilian retail market primarily driven behind their own company brands, as well as private label initiatives within the South East of Brazil. Operationally both Mardam and Capricho have well invested production sites that have been managed to world class standards whilst both running as family owned companies. Drylock will continue this tradition of both Mardam and Capricho being family owned companies – but will bring a new innovation and category expansion agenda to the Brazilian market and the brands and customers of Drylock Brazil.

Drylock Technologies NV manufactures and supplies baby care, feminine care, and adult care services. Its baby care products include fluff and fluff less diapers, nappy pants, baby wipes, change mats, and custom diapers; and feminine care products comprise panty liners, fluff towels, ultra-towels, applicator tampons, digital tampons, and custom products. The company is based in Belgium.

RPSN-Rodrigues Pachikoski e Staffa Neto Advogados advised Drylock Technologies N.V. with André Staffa Neto (Picture) Silvia Rodrigues Pachikoski, Denise A. Berzin Reupke, Marcelo Soares Cabral, Renata Carla S. Caprete and Gisleine Porto Gonçales.

Mattos Filho, Veiga Filho, Marrey Jr. e Quiroga Advogados advised Confecções Capricho Ltda. with Pedro Whitaker de Souza Dias, Bruno Rieger Salzano, Mariana Ismael Queiroga de Albuquerque, Ye Lin Kim and João Pedro Mattoso de Andrade.

Involved fees earner: André Staffa Neto – RPSN-Rodrigues Pachikoski e Staffa Neto; Silvia Rodrigues Pereira Pachikoski – RPSN-Rodrigues Pachikoski e Staffa Neto; Denise de Araujo Berzin Reupke – RPSN-Rodrigues Pachikoski e Staffa Neto; Pedro Whitaker de Souza Dias – Mattos Filho Veiga Filho Marrey Jr & Quiroga; Bruno Rieger Salzano – Mattos Filho Veiga Filho Marrey Jr & Quiroga; Mariana Ismael Queiroga de Albuquerque – Mattos Filho Veiga Filho Marrey Jr & Quiroga; Ye Lin Kim – Mattos Filho Veiga Filho Marrey Jr & Quiroga; João Pedro Mattoso de Andrade – Mattos Filho Veiga Filho Marrey Jr & Quiroga;

Law Firms: RPSN-Rodrigues Pachikoski e Staffa Neto; Mattos Filho Veiga Filho Marrey Jr & Quiroga;

Clients: Drylock Technologies NV; Confeccoes Capricho Ltda;

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Author: Ambrogio Visconti.