Discovery Inc.’s Investment In BluTV

Discovery Inc.'s Investment In BluTV

CMS has advised Discovery Inc. on the deal, while Kolcuoglu Demirkan Kocakli advised BluTV.

Discovery Inc. made an investment in BluTV, Turkey’s first and largest local subscription video-on-demand (SVOD) service which is globally available to all Turkish and Arabic speaking audiences. The strategic partnership will also make BluTV the SVOD home of all the content from Discovery’s iconic global and local brands, enabling subscribers in Turkey to watch their favourite shows, including Eurosport’s premium sports offering. 

Discovery will hold a 35% interest initially, with an option to invest in BluTV further in the coming years. The investment will accelerate Discovery’s entrance into the important Turkish market of 83 million people and allow BluTV to scale its penetration of the rapidly growing 4+ million subscriber SVOD universe. Discovery will also be able to access BluTV’s hugely popular Turkish original content for discovery+ outside of Turkey. 

The core CMS team was led by Paul Guite (Picture – Corporate) and Victoria Gaskell (Commercial Media), together with Sarah Wilson and Shirin Shah (Corporate) and Laurel O’Dell, Nicholas Crossland and Rahul Gandhi (Commercial Media) in London, working alongside colleagues Alican Babalioglu, Inci Alaloglu-Cetin, Naz Ugurlu, Irmak Aybarturk, Emir Baran and Jerfi Onur Dogan in Turkey.

The KDK team included Partner Bihter Bozbay, Senior Associate Emre Ozkan, and Associate Gulce Nur Osoydan.

Involved fees earner: Victoria Gaskell – CMS Cameron McKenna Nabarro Olswang LLP; Paul Guite – CMS Cameron McKenna Nabarro Olswang LLP; Laurel O’Dell – CMS Cameron McKenna Nabarro Olswang LLP; Sarah Wilson – CMS Cameron McKenna Nabarro Olswang LLP; Bihter Bozbay – Kolcuoglu Demirkan Kockali; Gulce Nur Osoydan – Kolcuoglu Demirkan Kockali; Emre Ozkan – Kolcuoglu Demirkan Kockali; Inci Alaloglu-Cetin – Yalcin Babalioglu Kemahli Attorney Partnership; Irmak Aybarturk – Yalcin Babalioglu Kemahli Attorney Partnership; Alican Babalioglu – Yalcin Babalioglu Kemahli Attorney Partnership; Emir Baran – Yalcin Babalioglu Kemahli Attorney Partnership; Naz Ugurlu – Yalcin Babalioglu Kemahli Attorney Partnership;

Law Firms: CMS Cameron McKenna Nabarro Olswang LLP; Kolcuoglu Demirkan Kockali; Yalcin Babalioglu Kemahli Attorney Partnership;

Clients: BluTV ; Discovery Inc.;

Author: Giulia Di Palma