Designers Company’s Acquisition of By Lassen

Moalem Weitemeyer assisted Designers Company, The company behind MENU and the Audo, in the transaction.

Designers Company, the entity behind design company MENU and hybrid design space The Audo, Copenhagen, acquired Holstebro-based design company by Lassen effective immediately. The acquisition is completed in line with Designers Company’s future strategy, which aims to create a House of Brands.

As part of the group’s ambitions of strengthening and expanding the current business with additional Danish furniture icons, the heritage from Flemming, Mogens and Søren Lassen is a perfect match. With, among others, the classic chairs The Tired Man, Ingeborg and the bar stool ML42, the Designers Company group will take Danish furniture design to distant markets where the group is already well-positioned.

By Lassen is an interior design company headquartered in Holstebro, Denmark, with a strong brand and a unique design heritage from Flemming, Mogens and Søren Lassen, which includes the classic chairs The Tired Man, Ingeborg and the bar stool ML42. The acquisition is completed in line with Designers Company’s future strategy which aims to create a House of Brands. By Lassen will continue as an independent brand and continue to market and develop Danish design icons such as the Kubus and The Tired Man – not only in Denmark but also in several other markets, including North America.

Designers Company is the name of the company behind design company MENU and The Audo. MENU is a Danish design company, which sells furniture, lighting and accessories in the premium segment to professional and private customers in more than 40 countries. The headquarters are located in The Audo, which is a hybrid of a showroom, a concept store and a boutique hotel – developed by the owners of MENU. The company was founded in 1978 and has around 90 employees who cooperate with talented designers to produce quality products rooted in the Scandinavian design tradition. The Designers Company group is owned by Polaris, Bjarne Hansen and members of the company’s management and Board of Directors.

The Moalem Weitemeyer team included 
Dan Moalem (Picture), Mattias Vilhelm Warnøe Nielsen, Henning Hedegaard Thomsen, Poul Guo, Sarah Veje Rasmussen, Niels Christian Høgh Andersen, Joachim Buznicki Nørlem, Pernille Nørkær, Jep Becher Jensen, Louise Normann Dolmer and Rasmus Klosterskov Amby.

Involved fees earner: Jep Becher Jensen – Moalem Weitemeyer; Joachim Buznicki Nørlem – Moalem Weitemeyer; Poul Guo – Moalem Weitemeyer; Henning Hedegaard Thomsen – Moalem Weitemeyer; Niels Christian Høgh Andersen – Moalem Weitemeyer; Dan Moalem – Moalem Weitemeyer; Louise Normann Dolmer – Moalem Weitemeyer; Pernille Nørkær – Moalem Weitemeyer; Sarah Veje Rasmussen – Moalem Weitemeyer; Mattias Vilhelm Warnøe Nielsen – Moalem Weitemeyer;

Law Firms: Moalem Weitemeyer;

Clients: MENU A/S; The Audo;

Author: Federica Tiefenthaler