Dentsu Aegis Network’s acquisition of blue-infinity, a leading player in digital transformation

Tokyo Stock Exchange-listed Dentsu Aegis Network, an international group with best-in-class expertise and capabilities in media, digital and creative communications services, acquired Geneva-based blue-infinity, a leading player in digital transformation. Terms of the deal were not disclosed.

blue-infinity will join Isobar, Dentsu Aegis Network’s global digital marketing agency, and will be referred to as blue-infinity – Linked By Isobar.

The move will also strengthen the group’s position in the digital transformation sector in the market, whilst extending blue-infinity’s portfolio internationally through the network’s global presence and expertise.

Established in 2001 by Founders Christophe Martin and Pierre Aebischer, blue-infinity has grown to become one of Europe’s leading players in digital transformation, providing a wide range of integrated services, from Digital Marketing, CRM, Retail & Commerce, to Digital Workplace and Collaboration.

Schellenberg Wittmer acted as legal counsel to the sellers with a team led by partner Jean Jacques Ah Choon (Corporate/M&A, picture) and counsel Philippe Nicod (Corporate/M&A).

Drake Star Partners advises blue-infinity on the deal with a team composed by Christophe Morvan, Jacques Paquin, Nicolas Depardieu and Albert-Louis Bilger.

Involved fees earner: Philippe Nicod – Schellenberg Wittmer; Jean Jacques Ah Choon – Schellenberg Wittmer;

Law Firms: Schellenberg Wittmer;

Clients: blue-infinity S.A.;