Fenwick & West LLP advised InsideView on the deal.
Demandbase, the B2B go-to-market leader, announced the acquisition of both InsideView, a leader in sales and marketing intelligence, and DemandMatrix, the best provider of technographic data and intelligence.
These acquisitions significantly expand the Demandbase One B2B Go-To-Market Suite. Joining the Demandbase ABX Cloud and Advertising Cloud are the new Data Cloud and Sales Intelligence Cloud. Together, Demandbase One provides the data for a comprehensive understanding of accounts, the decisioning to engage the right accounts and people with the right message at the right time, and the delivery capabilities to take action across multiple channels.
The Fenwick transaction team was led by corporate partner David Bell (Picture) and included associates Christopher Gorman, Christine Chen and Mike Kim; executive compensation and employee benefits partner Marshall Mort, counsel Nicholas Frey and associate Cynthia Yuan; technology transactions partner Jonathan Millard and associate Ana Razmazma and Russell Wong; privacy and cybersecurity partner Jim Koenig; and tax partner Larissa Neumann and associate Timmoney Ng.
Involved fees earner: David Bell – Fenwick & West LLP; Christine Chen – Fenwick & West LLP; Nicholas Frey – Fenwick & West LLP; Christopher Gorman – Fenwick & West LLP; Mike Kim – Fenwick & West LLP; James Koenig – Fenwick & West LLP; Jonathan Millard – Fenwick & West LLP; Marshall Mort – Fenwick & West LLP; Larissa Neumann – Fenwick & West LLP; Timmoney Ng – Fenwick & West LLP; Ana Razmazma – Fenwick & West LLP; Russell Wong – Fenwick & West LLP; Cynthia Yuan – Fenwick & West LLP;
Law Firms: Fenwick & West LLP;