Delivery Hero’s Acquisition of Hugo’s Food and Grocery Delivery Business

Greenberg Traurig advised Hugo Technologies on the deal.

Hugo Technologies, the owner of the popular Hugo App, announced the sale of its food and grocery delivery business to Delivery Hero SE, the world’s leading local delivery platform. The transaction, which is expected to close in the first quarter of 2022, will expand Delivery Hero’s business in Latin America and the Caribbean.

Founded in El Salvador in 2017 by Alejandro Argumendo, Ricardo Cuellar and Juan Maceda, Hugo Technologies is the creator of the leading food delivery app in Central America with a strong presence in the Caribbean. It operates as a multi-category marketplace offering on-demand delivery for restaurants, grocery stores, and pharmacies, plus a variety of digital payment services. It is currently active in more than 40 cities across six countries.

The Greenberg Traurig team was led by Yosbel A. Ibarra (Picture) and Carol Barnhart. In addition to Ibarra and Barnhart, the Greenberg Traurig team included Associate Anthony J. Fernandez, and Co-Chair of the Miami office Tax Practice, L. Frank Cordero.



Involved fees earner: Carol Barnhart – Greenberg Traurig LLP; Frank Cordero – Greenberg Traurig LLP; Anthony Fernandez – Greenberg Traurig LLP; Yosbel Ibarra – Greenberg Traurig LLP;

Law Firms: Greenberg Traurig LLP;

Clients: Hugo Technologies;

Author: Martina Bellini