DealerOn’s Partnership with NexPhase

Foley & Lardner LLP represented DealerOn, Inc., a website and digital marketing company serving the retail automotive industry, in a strategic partnership with private equity firm NexPhase Capital, LP.

DealerOn, Inc., a leading website and digital marketing company serving the retail automotive industry, today announced a strategic partnership with NexPhase Capital, LP, an operationally-focused, independent private equity firm.

Founded in 2004 by brothers Ali and Amir Amirrezvani, DealerOn provides an award winning website platform and leading digital marketing services to car dealerships. Bolstered by 26 OEM (original equipment manufacturer) certifications, the second most in the industry, DealerOn is among those leading the transformation of the retail automotive industry from legacy website providers to a data-driven web automation platform designed to enhance consumer experiences. DealerOn’s solutions have helped deliver immediate and meaningful growth in traffic and qualified leads, with the average dealer customer benefiting from a 150% increase in leads, resulting in more opportunities and more cars sold.

DealerOn will continue to be led by its founders, Ali and Amir Amirrezvani, and the Company will remain headquartered in Rockville, Maryland. Terms of the transaction were not disclosed.

Partners Tom Spillane (Picture) and Chris Cain led the Foley team, which also included associates Trevor Currie and Shannon Lins.

Involved fees earner: Christopher Cain – Foley & Lardner LLP; Trevor Currie – Foley & Lardner LLP; Shannon Lins – Foley & Lardner LLP; Thomas Spillane – Foley & Lardner LLP;

Law Firms: Foley & Lardner LLP;

Clients: DealerOn ;

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Author: Ambrogio Visconti