Cumulus Media’s Multi-year and Multi-platform Partnership with WynnBET

Jones Day advised Cumulus Media Inc. on the deal.

WynnBET, the premier mobile sports betting app from Wynn Resorts, the global leader in luxury hospitality, and CUMULUS MEDIA (NASDAQ: CMLS), a leading media, advertising, and marketing services company, announced the launch of a multi-year, multi-platform partnership which activates CUMULUS MEDIA’s ability to reach more than 250 million listeners each month to drive users to the WynnBET app. Under the terms of the deal, WynnBET becomes one of CUMULUS MEDIA’s largest advertising and marketing partners.

With this partnership, WynnBET benefits from CUMULUS MEDIA’s massive reach and strong consumer engagement across multiple touchpoints, including national exposure in Westwood One’s marquis play-by-play programming, and endorsements from preeminent sports host Jim Rome; local connections via advertising on Cumulus’ radio stations, multiple studio sponsorships, and brand endorsements from local personalities; extensive digital exposure via social media, streaming, podcasting, and smart speakers; and on-site events. Additionally, the companies plan to create content that both entertains listeners and deepens consumer engagement with the WynnBET brand.

As part of the agreement, WynnBET leverages CUMULUS MEDIA’s unique advanced targeting technology, which enables WynnBET to customize multiple brand messages and deliver tailored content to different markets and demographics across hundreds of radio stations. 

Wynn Interactive is the online gaming division of Wynn Resorts, Ltd. (Nasdaq: WYNN) offering a world-class collection of casino and sports betting mobile options for discerning players who understand the difference between placing a bet and experiencing a bet.

CUMULUS MEDIA (NASDAQ: CMLS) is a leading audio-first media and entertainment company delivering premium content to over a quarter billion people every month — wherever and whenever they want it.

The Jones Day team was led by William Rowland  (Picture).

Involved fees earner: William Rowland – Jones Day;

Law Firms: Jones Day;

Clients: Cumulus Media Inc.;

Author: Martina Bellini