Cox Automotive’s Acquisition of pkwNOW

GÖRG advised Cox Automotive on the deal.

US-based Cox Automotive has acquired German vehicle auction platform pkwNOW GmbH in a transaction that closed in June 2021.

Cox, which belongs to the global media business Cox Enterprises, is represented in Germany already through a holding company, Manheim Deutschland GmbH, and an operative subsidiary, Modix GmbH, both based in Koblenz. Modix undertakes online vehicle marketing activities and also operates the ManEx vehicle auction platform in Germany, Continental Europe and Asia.

pkwNOW was founded in 2015 by Rick Cebulla and is itself a highly successful used vehicle auction platform with a clear focus on the German D2D (dealer to dealer) market. To date, pkwNOW operates with approximately 350 dealers. The acquisition is aimed at expanding the ManEx platform in Germany, a core market, and leveraging Cox’s expertise as the global leader in vehicle servicing platforms to further grow the pkwNOW business. Rick Cebulla will continue to manage pkwNOW post-acquisition and will work closely with Sebastian Fuchs, Modix’s German managing director, to integrate the platforms while expanding the range and depth of services offered to German dealer customers (purchasers and sellers). Cox intends on servicing 100,000 vehicle sales per year in Europe by the year 2023.

The GÖRG team included Christopher Wright, J.D., LL.M., Partner, Corporate/M&A (Lead); Dr. Ünsal Demir, Partner, Corporate/M&A; Emre Özbek, Associate, Corporate/M&A; Dr. Andrea Kirsch, Partner, Data Protection; Dr. Nils Willich, Associate, Commercial/IT; Dr. Friederike Hoffmeister, Associate, Labour/Employment (all Berlin); Dipl.-Kfm. Benjamin Karten, Partner, Tax, Hamburg.

Involved fees earner: Benjamin Karten – BWLS; Ünsal Demir – GÖRG Partners; Friederike Hoffmeister – GÖRG Partners; Andrea Kirsch – GÖRG Partners; Emre Özbek – GÖRG Partners; Nils Willich – GÖRG Partners; Christopher Wright – GÖRG Partners;

Law Firms: BWLS; GÖRG Partners;

Clients: Cox Automotive, Inc.;

Author: Federica Tiefenthaler