Corsearch’s Acquisition of Yellow Brand Protection


Morris Law advised on the deal

Corsearch Inc. and its related entities, a trademark and domain solutions leader, executed the acquisition of Yellow Brand Protection AB of Sweden, a leading global provider of online anti-counterfeiting and brand protection services. The acquisition, effective immediately, solidifies and further expands Corsearch’s full service brand protection offering for clients and brands globally.

The facts speak for themselves in this industry – In 2018, online sales will approach $3 trillion U.S. Dollars, with one in four online purchases involving pirated goods. Online IP infringement is a continued and increasingly expanding challenge for all brands, as e-commerce growth continues at record speed and digital marketing becomes a core business strategy.

Corsearch, founded in 1949, provides industry-leading brand establishment and protection services for trademark and brand professionals in over 60 countries on five continents. Yellow Brand Protection, founded in 2010, provides brands with resources to prevent counterfeit product sales, revenue loss and reputational damage anywhere online, including in over one thousand online marketplaces and 35 social media platforms around the globe. The purchase of Yellow by Corsearch enables the companies to join forces and provide the industry with a full-suite and forward-looking offering of brand protection services to support the creation, establishment, growth and protection of valued IP.

Morris Law advised Schottenius & Partners AB, Daniel Bennett and Yogalant AB in connection with their sale of Yellow Brand Protection with a team including Racine Ashjari (Picture), Mattias Bergström, Carl Friberg, Therese Andersson, Anders Eriksson (M&A and Corporate Commercial), Henrik Almström (IP and GDPR), Martin Vildhede (Employment Law), Jonas Du Rietz (Rental Law) and Robert Starck (Tax).

Involved fees earner: Henrik Almström – Morris Law; Therese Andersson – Morris Law; Racine Ashjari – Morris Law; Jonas Du Rietz – Morris Law; Anders Eriksson – Morris Law; Carl Friberg – Morris Law; Mattias Bergström – Morris Law; Robert Starck – Morris Law; Martin Vildhede – Morris Law;

Law Firms: Morris Law;

Clients: Daniel Bennett ; Schottenius & Partners; Yogalant AB;