Clubessential Holdings’ Acquisition of foreUP

Goodwin Procter LLP advised foreUP on the deal.

Clubessential Holdings, the leading provider of membership and club-management solutions to the private club, college athletic, health and fitness, and parks and recreation markets, announced the strategic acquisition of foreUP, the market leader in cloud-based public golf club management software.

Already a major provider of membership and club management SaaS solutions for private clubs, this acquisition expands Clubessential Holdings’ presence to public golf clubs and courses.

foreUP, headquartered in Pleasant Grove, Utah, specializes in cloud-based point of sale, tee sheet, billing, food and beverage, and reporting software solutions, as well as marketing and web services. Their cloud-based technology allows clubs to manage their operations from anywhere and deliver exceptional experiences to their guests on any device. Designed to simplify golf course operations, foreUP’s technology is easy to learn, use, and is customized to fit each course’s unique needs. 

Clubessential Holdings is a leading provider of membership and club-management solutions to the private club, college athletic, health and fitness, and parks and recreation markets. The strategic acquisition expands Clubessential Holdings presence to public golf clubs and courses.

The Goodwin team was led by Nate Hagler (Picture), Zoya Lozoya Holladay, and Madison Winey, and included Kevin Lam, Kevin Liu, Oren Stevens, Kelsey Lemaster, Nicole Spiteri, Monica Patel, Ariel Gaknoki, Jackie Klosek, Eric DiIulio, Justin Pierce, and April Sun, with invaluable assistance from Natasha Dimond.

Involved fees earner: Eric DiIulio – Goodwin Procter; Nathan Hagler – Goodwin Procter; Jacqueline Klosek – Goodwin Procter; Kevin Lam – Goodwin Procter; Kelsey Lemaster – Goodwin Procter; Kevin Liu – Goodwin Procter; Monica Patel – Goodwin Procter; Justin Pierce – Goodwin Procter; Nicole Spiteri – Goodwin Procter; Oren Stevens – Goodwin Procter; April Sun – Goodwin Procter;

Law Firms: Goodwin Procter;

Clients: foreUP;

Author: Martina Bellini