Cisneros Interactive’s Joint Venture with Facebook in Ecuador and Paraguay and


Ferrere has advised Cisneros Interactive on the transaction

Cisneros Interactive, a digital advertising division of Cisneros, signed on to become the reseller partner for Facebook (NASDAQ: FB) in four key Latin American markets: Bolivia, Ecuador, Paraguay, and Venezuela. Cisneros Interactive will hire local teams exclusively dedicated to servicing Facebook’s clients in these countries.

The partnership will bring Facebook’s best practices, support and local payment options to the markets of Bolivia, Ecuador, Paraguay, and Venezuela. With a combined 27 million people on Facebook in these four countries, the platform is already helping local advertisers drive real business results. As investment in the platform scales, Cisneros Interactive will help advertisers apply effective strategies in Facebook to achieve their business objectives.

Cisneros Interactive will be opening offices in Bolivia, Ecuador, and Paraguay, and increasing its operations in Venezuela, which reinforce its presence in the region, where it already has offices in the United States, Argentina, Brazil, Mexico, Colombia, Chile, Peru, and Uruguay.

Ferrere has advised Cisneros Interactive with a team including Javier Robalino Orellana (Picture), Néstor Loizaga, Ernesto Weisson, Martín Pallares, Francisco Mejía, Ricardo Menéndez, Verena Lüthold, Pablo Crespo Álvarez and Estefanía Pinos.

Involved fees earner: Javier Robalino Orellana – Ferrere Attorneys; Néstor Loizaga – Ferrere Attorneys; Ernesto Javier Weisson Hidalgo – Ferrere Attorneys; Martín Pallares – Ferrere Attorneys; Francisco Mejía Navas – Ferrere Attorneys; Ricardo Menéndez Ycaza – Ferrere Attorneys; Verena Lüthold – Ferrere Attorneys; Pablo Crespo Álvarez – Ferrere Attorneys;

Law Firms: Ferrere Attorneys;

Clients: Cisneros Interactive;

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Author: Ambrogio Visconti.