Cheddar’s Acquisition of MTV Networks on Campus


Cooley advised Cheddar on its acquisition of MTV Networks on Campus, which broadcasts television and internet channels for college students, from Viacom

According to Cheddar, it will use the platform to launch a live news network called CheddarU, featuring content from its flagship business news channels as well as original sponsored content. The network reaches 600 college campuses across the US.

Cheddar is a leading post-cable networks company. Its programming is available on Sling TV, Hulu, YouTube TV, Snapchat, Amazon, Twitter, Facebook and 60% of smart TVs in the US.

Cooley advised with a team including Jeff Laretto (Picture), Jennifer Basch, David Wittenstein, Kristin Leavy, Gerard O’Shea, Lesse Castleberry, Joshua Friedman, Stephanie Gentile and Adam Alperowicz.

Involved fees earner: Jeff Laretto – Cooley LLP; Jennifer Basch – Cooley LLP; Kristin Leavy – Cooley LLP; Adam Alperowicz – Cooley LLP; David Wittenstein – Cooley LLP; Gerard O’Shea – Cooley LLP; Joshua Friedman – Cooley LLP; Lesse Castleberry – Cooley LLP; Stephanie Gentile – Cooley LLP;

Law Firms: Cooley LLP;

Clients: Cheddar Inc.;

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Author: Ambrogio Visconti