Sheppard, Mullin, Richter & Hampton LLP advised Cameo on the deal.
Cameo, the leading digital platform connecting fans directly with their favorite pop culture icons via personalized video messages, live calls and direct messages, announced a $100 million Series C financing round. Led by the global investment firm e.ventures, the round also included a host of strategic investors, including GV (formerly Google Ventures), and Amazon’s Alexa Fund; growth investors, including SoftBank Vision Fund II, Valor Equity Partners, and Counterpoint Global (Morgan Stanley); and a number of Cameo talent investors, including legendary skateboarder and entrepreneur Tony Hawk. Cameo’s existing investors – Lightspeed, Kleiner Perkins, Spark Capital, The Chernin Group, and Origin Ventures – also participated. With this funding round, Cameo is now valued at more than $1 billion.
The Sheppard Mullin team, led by partner Daniel Belzer (Picture), included associates Ryan Buffkin, Winnie Weil and Joe McClenny with support from partners Michael Umansky, Fatema Merchant and Shawn Fabian.
Involved fees earner: Daniel Belzer – Sheppard Mullin; Ryan Buffkin – Sheppard Mullin; Shawn Fabian – Sheppard Mullin; Fatema Merchant – Sheppard Mullin; Michael Umansky – Sheppard Mullin; Winnie Weil – Sheppard Mullin;
Law Firms: Sheppard Mullin;
Clients: Baron App, Inc. (dba Cameo);