Brunswick’s Spin?Off of Fitness Business

Cravath is representing Brunswick in connection with the transaction.

Brunswick Corporation announced that its Board of Directors has authorized proceeding with a spin-off of its Fitness business.

Following the proposed transaction, the Fitness business will be an independent, standalone, publicly traded company, “FitnessCo”. FitnessCo (which will be formally named at a later date) will remain a global leader in commercial fitness equipment and billiards game tables and furnishings.

Brunswick, comprised of the Marine Engine and Boat segments, will remain a global leader in recreational marine products. The Marine Engine segment, which consists of Mercury Marine, manufactures and distributes a broad range of marine propulsion systems and related parts and accessories. The Boat segment manufactures and distributes a range of recreational boats under 14 boat brand names including Boston Whaler, Bayliner, Lund, Lowe, Harris and others. These businesses generated approximately $3.5 billion in sales in 2017. The Brunswick marine portfolio will continue to deliver unique technology and solutions to boaters worldwide.

The Cravath team is led by partners Robert I. Townsend III (Picture), Andrew J. Pitts and Keith Hallam and includes senior attorney Christopher J. Kelly and associates Martin P. Pepeljugoski and Madeleine S. Shiff on corporate matters; partner Jennifer S. Conway on executive compensation and benefits matters; and partners Andrew W. Needham and Christopher K. Fargo, senior attorney Andrew Carlon and associate Andrew T. Davis on tax matters.

Involved fees earner: Robert Townsend III – Cravath Swaine & Moore; Andrew Pitts – Cravath Swaine & Moore; Keith Hallam – Cravath Swaine & Moore; Christopher Kelly – Cravath Swaine & Moore; Martin Pepeljugoski – Cravath Swaine & Moore; Jennifer Conway – Cravath Swaine & Moore; Andrew Needham – Cravath Swaine & Moore; Christopher K. Fargo – Cravath Swaine & Moore; Andrew Carlon – Cravath Swaine & Moore; Andrew Davis – Cravath Swaine & Moore;

Law Firms: Cravath Swaine & Moore;

Clients: Brunswick Corporation;


Author: Ambrogio Visconti