Bridgestone Europe NV/SA’s acquisition of Groupe Ayme


Bridgestone Europe NV/SA has completed the acquisition of Groupe Ayme, the largest independent tyre specialist in France.

As a result, the Bridgestone retail network of First Stop, Speedy and Côté Route now has more than 900 points of sale.

This acquisition supports Bridgestone’s retail vision to become the most trusted provider of tyre and automotive service in every business segment we serve. It allows Bridgestone to get closer to the market and gain a better understanding of end-users which is essential to continue building a leading position in the market.

Bridgestone EMEA, with headquarters in Brussels, Belgium, is a wholly owned subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest tyre and rubber company. Bridgestone EMEA operates in more than 60 countries and has over 18200 employees. Across the region it has 14 tyre and tyre related plants, a major R&D Centre and a proving ground.

Jones Day has advised Bridgestone on the acquisition with a team led by Luc Houben.

Involved fees earner: Luc Houben – Jones Day;

Law Firms: Jones Day;

Clients: Bridgestone;