Breakthru Beverage Group, LLC $1.2 Billion Merger with Allied Beverage Group LLC

Blank Rome successfully represented Breakthru Beverage Group, LLC in the merger of its wholly owned subsidiary, R&R Marketing LLC, with Allied Beverage Group LLC, New Jersey’s largest spirits and wine wholesaler. The transaction, which closed on August 31, 2017, will bring in total annual revenues of nearly $1.2 billion for the merged companies, and a 60-percent market share.

The combined company’s portfolio will include Smirnoff, Patrón, José Cuervo, Jameson, Buchanan’s, Kendall-Jackson, Yellow Tail, Absolut, Bacardi, Johnnie Walker, Jim Beam, Hennessy, Baileys, Beringer, and Campari, among other brands. Breakthru is currently present in 15 states and Washington, D.C., and is the nation’s third-largest spirits and wine wholesaler, with projected 2017 revenues of $5.53 billion.

Blank Rome advised with Malcolm I. Ross (Picture), Patrick T. McCloskey, Megan C. Filoon, Courtney B. Schrenko, Mary Ann Knoeckel, Joseph T. Gulant, Andrew Woodman, William H. Roberts, Jeremy A. Rist, Michael J. Medveckus and Deborah Skakel.


Involved fees earner: Malcolm Ross – Blank Rome LLP; Patrick McCloskey – Blank Rome LLP; Megan Filoon – Blank Rome LLP; Courtney Schrenko – Blank Rome LLP; Michael Medveckus – Blank Rome LLP; Mary Ann Knoeckel – Blank Rome LLP; Joseph Gulant – Blank Rome LLP; Andrew Woodman – Blank Rome LLP; William Roberts – Blank Rome LLP; Jeremy Rist – Blank Rome LLP; Deborah Skakel – Blank Rome LLP;

Law Firms: Blank Rome LLP;

Clients: Breakthru Beverage Group, LLC;


Print Friendly, PDF & Email

Author: Ambrogio Visconti