Brainlabs Digital’s Acquisition Of User Conversion

Hill Dickinson advised the shareholders of User Conversion on the deal.

User Conversion sold the business to London-based digital marketing agency Brainlabs Digital.

Manchester-based User Conversion is an optimisation specialist helping e-commerce companies to improve their conversion rates and enhance revenues.

Founded in 2015, User Conversion has grown significantly and is now a trusted partner to an impressive blue-chip customer base. 
User Conversion’s clients include Boots and BrewDog.

The acquisition of User Conversion is Brainlabs third acquisition in a year and is part of its accelerated growth strategy.

User Conversion will become the specialist CRO branch of the Brainlabs Group with the leadership team of User Conversion remaining to grow the business.

The Hill Dickinson Corporate team provided legal advice to the shareholders of User Conversion. The deal was led by partner Matt Noon (Picture) and senior associate Phil Wallbank.

Involved fees earner: Matt Noon – Hill Dickinson; Phil Wallbank – Hill Dickinson;

Law Firms: Hill Dickinson;

Clients: User Conversion;

Federica Tiefenthaler

Author: Federica Tiefenthaler