Bogner’s Joint Venture With Bosideng

honert + partner, Clifford Chance and Ruttensperger, Lachnit, Trossin, Gomoll advised Willy Bogner GmbH & Co. KGaA (BOGNER).

Willy Bogner GmbH & Co. KGaA (BOGNER) and Bosideng International Fashion Limited, a direct wholly owned subsidiary of Bosideng International Holdings Limited (Bosideng), have entered into a joint venture agreement as of December 1, 2021.

Together, the Munich-based Athluxury Sports Fashion company and the Chinese apparel group want to establish the brands BOGNER and FIRE+ICE in the Greater China Area.

With this expansion in the Chinese market, BOGNER is reaching an important milestone in its international growth strategy. Within five years, the company plans to establish an extensive digital presence and around 80 retail stores in China, including stores in well-known luxury malls such as Plaza 66 in Shanghai and SKP and WF Central in Beijing.

The inhouse at BOGNER included Heinz Hackl (Co-CEO), Gerrit Schneider (Co-CEO), Konstantinos Balogiannis (Global Director Wholesale), Juliane Drerup-Hero (General Counsel & Compliance Officer), Frank Wiesner (Director Group Finance) und Josepha Cerbe (Finance Project Manager).

The Clifford Chance team included Dr. Nicole Englisch (Partner, Munich), Sina Schwirz (senior associate), Katharina Feraric (associate) (each corporate M&A, Munich), Valerie Kong (partner), Ivan Chan (senior associate) (both corporate M&A, Singapore), Glen Ma (partner), Jay Liang (counsel) (both corporate M&A, Shanghai).

The honert + partner team included Dr. Jochen Neumayer (tax, corporate), Prof. Dr. Thomas Grädler (Picture – tax, corporate) (both partners, Munich).

The Ruttensperger, Lachnit, Trossin, Gomoll team was led by Dr. Jürgen Lachnit (partner, Munich).

Involved fees earner: Ivan Chan – Clifford Chance; Nicole Englisch – Clifford Chance; Katharina Feraric – Clifford Chance; Valerie Kong – Clifford Chance; Jay Liang – Clifford Chance; Glen Ma – Clifford Chance; Sina Schwirz – Clifford Chance; Thomas Grädler – Honert + Partner; Jochen Neumayer – Honert + Partner; Jürgen Lachnit – Ruttensperger, Lachnit, Trossin, Gomoll;

Law Firms: Clifford Chance; Honert + Partner; Ruttensperger, Lachnit, Trossin, Gomoll;

Clients: Willy Bogner GmbH & Co. KGaA;

Federica Tiefenthaler

Author: Federica Tiefenthaler