Bluegem Capital Partners’ Acquisition of Majority of The Shares in Ecooking A/S And House of Cosmetics A/S

DLA Piper assisted the founder of Ecooking and House of Cosmetics, Tina Søgaard.

Founder, Tina Søgaard, has in a competitive transaction divested the majority of the shares in Ecooking A/S and House of Cosmetics A/S to UK private equity firm, Bluegem Capital Partners.

Formed in 2015 and headquartered in Kolding, Ecooking is a multi-award winning skincare company covering a broad spectrum of eco-friendly skincare products through the slogan “food for your skin”. In total, the company plans on introducing more than 100 new and innovative skincare products in 2021. The company has over the past 4 years more than doubled its revenues each year. and for 2020, Ecooking’s own ecommerce store saw a +500% YoY growth in sales. Today, only 20% of its revenue is derived from outside of the Danish market, which Søgaard mentions as being a core focus area for future growth. Hence, the company is looking to invest significantly in its internationalization strategy where a penetration of the Norwegian, Swedish, UK, German and Russian markets will be key medium-term growth drivers.

BlueGem Capital Partners is a mid-market private equity manager focused on consumer brands across all consumer verticals. BlueGem has over €500 million in assets under management, raised from a global investor base.

House of Cosmetics is a private label company that delivers a wide range of beauty products for face, hair, skincare, body care, specialty care, and certified care.

The DLA Piper team was led by Karsten Pedersen (Picture), Jonas Bang and Ida Boysen.

Involved fees earner: Jonas Christian Bang – DLA Piper; Ida Boysen – DLA Piper; Karsten Pedersen – DLA Piper;

Law Firms: DLA Piper;

Clients: Tina Søgaard;

Author: Federica Tiefenthaler