Bloom & Wild’s Acquisition of Bloomon

NautaDutilh and Latham & Watkins assisted Bloom & Wild on the deal.

Bloom & Wild completed the acquisition of all the shares in Amsterdam based online letterbox flower delivery company Bloomon.

Bloom & Wild is a London-based start-up that takes an updated and online approach to the very traditional business of ordering and delivering flowers. With this acquisition Bloom & Wild further expands its business across Europe. Earlier in 2021 Bloom & Wild has raised GBP 75 million to continue expanding across Europe (in addition to the United Kingdom, it operates in Ireland, France, Germany and Austria).

The NautaDutilh team included Joost den Engelsman (Photo), Joost Kloosterman, Jos Somers, Frans Ruijs.

The Latham team was led by London corporate partner Robbie McLaren, with associates Jon Fox and Will Temple-Smith.

Involved fees earner: Jon Fox – Latham & Watkins; Robbie McLaren – Latham & Watkins; Will Temple-Smith – Latham & Watkins; Joost den Engelsman – NautaDutilh; Joost Kloosterman – NautaDutilh; Frans Ruijs – NautaDutilh; Jos Somers – NautaDutilh;

Law Firms: Latham & Watkins; NautaDutilh;

Clients: Bloom & Wild;

Author: Federica Tiefenthaler