BigCommerce’s $145 Million Acquisition of Feedonomics

Wilson Sonsini Goodrich & Rosati advised BigCommerce on the deal.

BigCommerce, a leading Open SaaS ecommerce platform for fast-growing and established brands, announced it has acquired Feedonomics in an asset purchase transaction.

As a full-service data feed management platform, Feedonomics helps mid-market and enterprise merchants succeed on hundreds of advertising channels and marketplaces by ingesting, unifying, enhancing, and syndicating product data, and then syncing the resulting order data back into existing systems to streamline operations.

BigCommerce acquired the assets of Feedonomics for up to approximately $145 million, with approximately $80 million in cash paid at closing and up to $32.5 million to be paid at each of the first and second anniversaries of closing or upon the earlier achievement of certain milestones. BigCommerce may elect to make the anniversary payments partially or entirely in shares of its Series 1 common stock in lieu of cash.

The Wilson Sonsini team that represented BigCommerce in the transaction included: Rob Suffoletta (Picture), Nathan Robinson, Melanie Froh, Adam Enochs, Michael Montfort, Jason Chan, Jason Storck, Aren Balabanian, Neil Gulyako, Matt Staples, Daniel Chen, Michael O’Brien, Edward Ruse, Myra Sutanto Shen, Sunny Dhaliwal, Alan Pate, Christina Wang, Ben Hawkins and Stephanie Stark.

Involved fees earner: Jason Chan – Slaughter and May; Aren Balabanian – Wilson Sonsini Goodrich & Rosati; Daniel Chen – Wilson Sonsini Goodrich & Rosati; Sunny Dhaliwal – Wilson Sonsini Goodrich & Rosati; Melanie Froh – Wilson Sonsini Goodrich & Rosati; Neil Gulyako – Wilson Sonsini Goodrich & Rosati; Ben Hawkins – Wilson Sonsini Goodrich & Rosati; Michael Montfort – Wilson Sonsini Goodrich & Rosati; Michael O’Brien – Wilson Sonsini Goodrich & Rosati; Alan Pate – Wilson Sonsini Goodrich & Rosati; Nathan Robinson – Wilson Sonsini Goodrich & Rosati; Edward Ruse – Wilson Sonsini Goodrich & Rosati; Matt Staples – Wilson Sonsini Goodrich & Rosati; Jason Storck – Wilson Sonsini Goodrich & Rosati; Robert Suffoletta Jr. – Wilson Sonsini Goodrich & Rosati; Myra Sutanto Shen – Wilson Sonsini Goodrich & Rosati; Christina Wang – Wilson Sonsini Goodrich & Rosati;

Law Firms: Slaughter and May; Wilson Sonsini Goodrich & Rosati;

Clients: BigCommerce;

Martina Bellini

Author: Martina Bellini