Berggruen Holdings and Sleeping Bear Capital’s Majority Investment in Phenomenon


Fenwick represented Phenomenon in the transaction.

Phenomenon is a leading business transformation agency offering deep expertise across a range of disciplines: business & strategic consulting, creative, design, innovation, products & services and communications.

Berggruen Holdings is the investment vehicle of The Nicolas Berggruen Charitable Trust. Over the last 20 years, Berggruen Holdings has made well over 100 investments using its own proprietary capital, which has allowed for longer investment horizons, flexibility in financing, and swift investment decisions.

Sleeping Bear Capital is a founder-first private equity firm that invests in business unit spinouts and venture-backed technology, eCommerce, and business services companies seeking new capital to reach their fullest potential.

Los Angeles-based Berggruen Holdings and San Francisco-based Sleeping Bear Capital investment is the first-of-its-kind for both firms.

Berggruen Holdings and Sleeping Bear Capital’s initial investment in the creative consulting category will serve as a catalyst for add-on acquisitions of companies offering social marketing, AI-based marketing tools, and strategic media planning that would be integrated under the Phenomenon umbrella.

These acquisitions will also be used to elevate, expand and substantiate the company’s creative transformation offerings.

The Fenwick transaction team included technology transactions partner Vejay Lalla (Picture), corporate counsel Jonathan Sagot and associates Zachary Portnoy, Meredith Evancie and Yashreeka Huq.??

Involved fees earner: Meredith Evancie – Fenwick & West LLP; Yashreeka Huq – Fenwick & West LLP; Vejay Lalla – Fenwick & West LLP; Zachary Portnoy – Fenwick & West LLP; Jonathan Sagot – Fenwick & West LLP;

Law Firms: Fenwick & West LLP;

Clients: Phenomenon;

Author: Ambrogio Visconti