bd-capital’s Investment in SportPursuit

Goodwin Procter LLP advised SportPursuit on the deal.

bd-capital, the pan-European, operationally-led private equity firm, has made its latest investment today into SportPursuit, the leading online private sales club in the UK and Germany focused on active lifestyle and sports products.

This latest investment into SportPursuit follows the firm’s recent investments into Symprove, the gut health products business, and Ascenti, the UK’s leading provider of physical and mental wellbeing services. All three investments follow a consistent strategy of investing in companies where changing patterns of consumer behaviour and technology disruption are creating growth opportunities.

SportPursuit was founded in 2011 by a group of friends with a shared passion for activity and the outdoors. They recognised that technology and data were changing the way retailers and consumers interact; they realised that the traditional retail model was evolving, and that understanding better how people behave would allow them to offer members more of what they want and gain their loyalty. 

SportPursuit was advised by KPMG (corporate finance), Goodwin Procter (legal), and BDO (tax).

The Goodwin team was led by David Mardle (Picture) and included Kenny Walker-Durrant, Genevieve Watt, Jack Christian and Sonja Jounos, Dulcie Daly and Satvi Vepa and Jamie Rafferty.

Involved fees earner: Dulcie Daly – Goodwin Procter; David Mardle – Goodwin Procter; Kenny Walker-Durrant – Goodwin Procter; Genevieve Watt – Goodwin Procter;

Law Firms: Goodwin Procter;

Clients: SportPursuit;

Author: Federica Tiefenthaler