Banco Davivienda’s opposition proceeding before the Trademark Office in the registration of “La Casita Roja & Design”

Posse Herrera Ruiz and Cavaro Abogados have advised on the Matter.

Fanny Yolima Rueda applied for the registration of trademark “La Casita Roja & Design” in class 43. Posse Herrera Ruiz as legal counsel to Banco Davivienda S.A. filed an opposition providing significant evidence proving the notorious character of its registered trademark “La Casita Roja” in class 36.

The Trademark Office ruled that the evidence was conclusive and declared the notoriety of trademark “La Casita Roja” to cover financial and monetary services in class 36. Said entity also denied registration for trademark “La Casita Roja & Design” in class 43, arguing that its registration would allow its owner to take advantage of the notorious trademark’s reputation.

Banco Davivienda S.A. provides banking products and services to individuals, families, and companies. It operates through Personal, Corporate, GAP Unit, and International segments.

Posse Herrera Ruiz has advised Banco Davivienda with Helena Camargo (Picture), Annabelle Angarita and María Antonia Carvajal.

Involved fees earner: Helena Camargo – Posse Herrera Ruiz; Annabelle Angarita – Posse Herrera Ruiz; María Antonia Carvajal – Posse Herrera Ruiz;

Law Firms: Posse Herrera Ruiz;

Clients: Banco Davivienda S.A.;


Author: Ambrogio Visconti.