Bain Capital’s Acquisition of Bugaboo


Kirkland & Ellis and De Brauw Blackstone Westbroek advised on the deal

Bain Capital Private Equity, a leading global private investment firm, has signed an agreement to acquire Bugaboo, a global and iconic mobility brand. Under this new ownership Bugaboo will enter the next phase in its growth strategy.

Bugaboo has grown into a global brand that helps millions of people to get out and explore the world in comfort and style. Best known for revolutionising the stroller market with the launch of its iconic stroller in 1999, Bugaboo designs products that make life on the road easier. In 2016, the company launched its new luggage mobility concept and this week Bugaboo launched its next generation stroller, the Bugaboo Fox.

Bain Capital Private Equity and Bugaboo signed an agreement for Bain Capital to acquire Bugaboo. The management team of Bugaboo, headquartered in Amsterdam, the Netherlands, will remain in place as well as Max Barenbrug, in his role as Chief Design Officer. The transaction remains subject to regulatory approval and works council advice.

Bugaboo International is a Dutch design company that develops and produces mobility products. What started as a visionary design project has grown into a global brand that has helped millions of people to get out and explore the world in comfort and style. Best known for revolutionizing the stroller market with the launch of their iconic stroller in 1999, Bugaboo designs products that make life on the move easier. In 2016, they launched the Bugaboo Boxer, a luggage system helping people rediscover the pleasure of travel.

Kirkland & Ellis International LLP advised Bain Capital Private Equity with a team including corporate partner Rory Mullarkey (Picture), debt finance partners Chris Shield and Neel Sachdev, tax partner Dulcie Daly and antitrust & competition partner Sarah Jordan.

De Brauw Blackstone Westbroek also advised Bain Capital. Corporate partners Arne Grimme and Lennard Keijzer led the De Brauw team.

Involved fees earner: Arne Grimme – De Brauw Blackstone Westbroek; Lennard Keijzer – De Brauw Blackstone Westbroek; Rory Mullarkey – Kirkland & Ellis; Christopher Shield – Kirkland & Ellis; Neel Sachdev – Kirkland & Ellis; Dulcie Daly – Kirkland & Ellis; Sarah Jordan – Kirkland & Ellis;

Law Firms: De Brauw Blackstone Westbroek; Kirkland & Ellis;

Clients: Bain Capital;

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