BackWerk’s loyalty and mobile payment system


Orth Kluth has shaped the contractual relations between BackWerk and it’s franchise partners and the cooperating partners Qnips GmbH and solarisBank AG. Also, Orth Kluth advised on all legal matters during the introduction of the system, especially concerning distribution law, competition law and also concerning aspects such as money laundering.

BackWerk implements – as one of the first franchise networks – a loyalty- and mobile payment system using modern near-field-communication technology (NFC). Orth Kluth Rechtsanwälte provides comprehensive legal advice on the entire project.

BackWerk’s new digital system combines fast, contactless payment and the collecting of bonus miles – per smartphone or via the BackWerk customer card. The use of the latest NFC technology extremely simplifies electronic payments, especially for regular customers. This new payment and loyalty system is supposed to be implemented by end 2017.

Orth Kluth advised with a team including Dr. Christiane Hoffbauer (Picture) (distribution law), Mels Philipp (competition and data protection), Boris Körner (finances/ banking and money laundering law); Isabel Ellinger (distribution- and money laundering law)

Involved fees earner: Christiane Hoffbauer – Orth Kluth Rechtsanwälte; Philipp Mels – Orth Kluth Rechtsanwälte; Boris Körner – Orth Kluth Rechtsanwälte; Isabel Ellinger – Orth Kluth Rechtsanwälte;

Law Firms: Orth Kluth Rechtsanwälte;

Clients: BackWerk;