Brigard & Urrutia has advised on the deal
Axon Partners Group, through the Amerigo Ventures Pacífico Fund, invests in Boxi through a direct investment in the company Colchones REM S.A.S. with the objective of scaling local production and becoming the reference company within the mattress industry in South America.
Colchones REM is the first eCommerce of mattresses in Colombia and one of the first in the region. Since its inception the company has provided Colombian consumers with the possibility of accessing high quality products at prices below those seen on the market. Starting in 2016, the company turned the business around and developed the vertical Boxi (http://www.boxisleep.com/), which sells its own high-quality mattress manufactured using top technology and materials to provide the best rest and comfort. During 2016, Colchones REM gave a strong boost to its Boxi platform and the company adds several thousand mattresses sold since its inception in 2014.
Brigard & Urrutia has advised Amerigo Ventures Pacífico FCP (Axon Partners Group) with Luis Gabriel Morcillo (Picture), Jeison Larrota, Natalia Gutiérrez de Larrauri and María Clara Velásquez.
Involved fees earner: Luis Gabriel Morcillo – Brigard & Urrutia; Jeison Larrota Acevedo – Brigard & Urrutia; Natalia Gutiérrez de Larrauri – Brigard & Urrutia; María Clara Velásquez – Brigard & Urrutia;
Law Firms: Brigard & Urrutia;