AT&T’s Acquisition of AppNexus

Goodwin represented AppNexus in its definitive agreement to be acquired by AT&T and become a part of AT&T’s advertising & analytics.

AT&T* (NYSE: T) has entered into a definitive agreement to acquire AppNexus. AppNexus will become a part of AT&T advertising & analytics, led by Brian Lesser, CEO. AppNexus is a technology company that operates a leading global advertising marketplace and provides enterprise products for digital advertising – serving publishers, agencies and marketers.

With its proposed acquisition of AppNexus, AT&T is investing to accelerate the growth of its advertising platform and strengthen its leadership in advanced TV advertising. AppNexus has an experienced management team and employee base that includes more than 400 software engineers and product managers. This team brings leadership and vertical expertise in machine learning and predictive analytics, advertising technology and video.

AT&T will continue to invest in and build on AppNexus’ foundational technology as it integrates with AT&T’s first-party data, premium video content and distribution. AT&T has more than 170 million direct to consumer relationships across its wireless, video and broadband businesses.1 AppNexus also extends AT&T advertising and analytics’ footprint globally, expanding into Asia-Pacific, Australia, Europe, and Latin America.

As the AppNexus platform is integrated across AT&T advertising & analytics, it will continue to build and bring new capabilities to market that will improve the value of AT&T’s robust ad-supported premium video content portfolio including Turner Networks, Audience Network, and Otter Media.

The transaction, which is expected to close during the third quarter of 2018, is subject to customary closing conditions. Until the transaction closes, each company will continue to operate independently.

he Goodwin team was led by partners John Egan (Picture), Jason Breen and Jared Fine and associates Matthew Reardon, Timothy Hurley, Amoli Pandya, Timothy Holahan and Alexander Plaum with assistance from partners Lynda Galligan, Janet Andolina, Joel Lehrer and Paul Jin, counsel Todd Hahn, and associates Grace Wirth, Katherine Maxwell, Tyler Vandeventer, Isabel Klosterman, Kimberley Maruncic and Elizabeth Chang, financial analyst Scott Zilora and paralegal Paulina Le.

Involved fees earner: John Egan – Goodwin Procter; Jason Breen – Goodwin Procter; Jared Fine – Goodwin Procter; Matthew Reardon – Goodwin Procter; Timothy Hurley – Goodwin Procter; Amoli Pandya – Goodwin Procter; Katherine Maxwell – Goodwin Procter; Tyler Vandeventer – Goodwin Procter; Kimberley Maruncic – Goodwin Procter; Timothy Holahan – Goodwin Procter; Lynda Galligan – Goodwin Procter; Grace Wirth – Goodwin Procter; Elizabeth Chang – Goodwin Procter; Alexander Plaum – Goodwin Procter; Janet Andolina – Goodwin Procter; Joel Lehrer – Goodwin Procter; Todd Hahn – Goodwin Procter;

Law Firms: Goodwin Procter;

Clients: AppNexus Inc.;

Author: Ambrogio Visconti