Astute’s Acquisition of Socialbakers


P+P Poellath + Partners, Thompson Hine, Havel & Partners and Fucik & Partners advised Earlybird.

Astute, Inc., a leading customer engagement and Voice of the Customer platform, announced its acquisition of Socialbakers, a market-leading unified social media marketing platform, from Earlybird.

The acquisition will allow global brands to manage research, content, engagement, social listening and VoC in a single software-as-a-service platform.

Astute is a full-service end-to-end customer engagement platform for the world’s largest global brands. Astute unifies all first-party data across the customer journey, offering AI-driven customer self-service, agent desktop CRM, social media management, and powerful Voice of the Customer tracking and analytics. No matter how customers choose to engage, Astute elevates the interaction while capturing invaluable first-party data to improve the journey. Winner of the 2020 Stevie® Award for Most Innovative Tech Company and CUSTOMER Magazine’s 2020 Contact Center Technology Award, Astute’s commitment to innovating the customer experience is well-recognized in the market.

Socialbakers is the trusted social media management partner to thousands of enterprise and mid-market brands. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes. With over 2,500 clients across 100 countries, Socialbakers is the leading social media management platform, tracking 10 million social profiles across all major social platforms including Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, Google+, and VK.com. Socialbakers has been a Facebook Marketing Partner since 2011, a Pinterest Marketing Partner since 2017 and a LinkedIn Marketing Partner since 2017.

Earlybird Venture Capital is a leading German venture capitalist with an investment focus on European technology companies. With more than EUR 1 bn of capital commitments across all fund generations and 23 years of venture capital experience, Earlybird is one of the most successful and well-established VC investors in Europe. Following the record trade sale of Peak Games to Zynga, and the exit from the Turkish furniture marketplace Vivense, Socialbakers marks Earlybird’s third significant exit in 2020.

P+P Poellath + Partners team included Andreas Rodin (Picture), Ralf Bergjan, Jan Philipp Neidel, Nemanja Burgic and Simon Schachinger.

Thompson Hine team included Frank Chaiken and Emma Off.

Havel & Partners team included Pavel Nemecek and Ivo Skolil.

Fucik & Partners team included Stepan Osicka and Daniela Riegel.

Involved fees earner: Stepan Osicka – Fu?ík & Partners; Daniela Riegel – Fu?ík & Partners; Pavel Nemecek – Havel, Holásek & Partners s.r.o.; Ivo Skolil – Havel, Holásek & Partners s.r.o.; Ralf Bergjan – P+P Pöllath + Partners; Nemanja Burgic – P+P Pöllath + Partners; Jan Philipp Neidel – P+P Pöllath + Partners; Andreas Rodin – P+P Pöllath + Partners; Simon Schachinger – P+P Pöllath + Partners; Frank Chaiken – Thompson Hine; Emma Off – Thompson Hine;

Law Firms: Fu?ík & Partners; Havel, Holásek & Partners s.r.o.; P+P Pöllath + Partners; Thompson Hine;

Clients: Earlybird Venture Capital GmbH & Co. KG ;