Aser Ventures’ Investment in Creed Media

Cirio has advised Aser Ventures on the deal.

Aser Ventures, a global investment platform in sports, media and entertainment, has acquired a strategic stake in Stockholm-based digital marketing agency Creed Media.

Creed Media works with global brands and record labels to build tailored marketing solutions that engage a new generation of consumers through TikTok, Snapchat, Instagram and other platforms. Campaigns are founded in viral youth culture, with a client list that includes Warner Music Group, Sony Music, Universal Music, Red Bull, KFC and H&M.

Creed Media was founded in 2018 and has grown from a three-person operation to a 40-strong team across Sweden, Canada and the United States. Founders Timothy Collins, 25, and Hugo Leprince, 22, were featured in the Forbes 30 under 30 Europe list this year, in recognition of the company’s rapid rise.

Creed Media will bolster Aser’s marketing, digital and social media capabilities, alongside Aser portfolio companies NEO Studios, Italian digital and social media agency Hellodi, communications agency HAPPING and Team Whistle, the global sports and media company acquired by Eleven Sports in March 2021.

Cirio’s team consisted of Peter Lilja (Picture – Partner, M&A) and Johanna Permatz (Senior Associate, M&A).

Involved fees earner: Peter Lilja – Cirio Law Firm; Johanna Permatz – Cirio Law Firm;

Law Firms: Cirio Law Firm;

Clients: Aser Ventures;

Author: Federica Tiefenthaler