Ascential’s Acquisition of Perpetua Labs

Fried Frank acted as counsel to Ascential plc in the acquisition of Perpetua, assisted by Osler, Hoskin & Harcourt LLP.

Ascential plc executed its acquisition of Perpetua Labs. Perpetua is an eCommerce media optimization business that primarily targets third party sellers. This acquisition marks entry into new territory for Ascential, as its Digital Commerce segment, which the business will join, has exclusively, to date, served first party vendors. The initial cash consideration for the transaction is US$52m plus deferred consideration payable over four years of between US$103m and US$162m, with the total consideration payable to Perpetua capped at US$250m.

The Fried Frank deal team was led by corporate partner Philip Richter (Picture) and included corporate partner Maxwell Yim; executive compensation & ERISA partner Jason R. Ertel; intellectual property and technology partner Amir R. Ghavi; tax partner Mike J. Alter; corporate associates Moshe A. Cohen, Alexander Galinskiy, and Asad Hussain; executive compensation & ERISA associate P. Ryan Davis; intellectual property and technology associate Kimberly Mihovics; and tax associate Karen Li.

The Osler, Hoskin & Harcourt team consisted of Chad Bayne, Jacques Du Plessis (Emerging and High Growth Companies), Ian Morrison (Corporate), Alain Fournier (Taxation), Jonathan Marin (Pensions & Benefits) and Adam LaRoche (Employment & Labour).

Involved fees earner: Michael Alter – Fried Frank Harris Shriver & Jacobson; Moshe Cohen – Fried Frank Harris Shriver & Jacobson; P. Ryan Davis – Fried Frank Harris Shriver & Jacobson; Jason Ertel – Fried Frank Harris Shriver & Jacobson; Aleksandr Galinskiy – Fried Frank Harris Shriver & Jacobson; Amir Ghavi – Fried Frank Harris Shriver & Jacobson; Asad Hussain – Fried Frank Harris Shriver & Jacobson; Karen Li – Fried Frank Harris Shriver & Jacobson; Kimberly Mihovics – Fried Frank Harris Shriver & Jacobson; Philip Richter – Fried Frank Harris Shriver & Jacobson; Maxwell Yim – Fried Frank Harris Shriver & Jacobson; Chad Bayne – Osler Hoskin & Harcourt; Jacques Du Plessis – Osler Hoskin & Harcourt; Alain Fournier – Osler Hoskin & Harcourt; Adam LaRoche – Osler Hoskin & Harcourt; Jonathan Marin – Osler Hoskin & Harcourt; Ian Morrison – Osler Hoskin & Harcourt;

Law Firms: Fried Frank Harris Shriver & Jacobson; Osler Hoskin & Harcourt;

Clients: Ascential plc ; Perpetua Labs;

Martina Bellini

Author: Martina Bellini