Aptos’ Acquisition of Revionics

Sidley Austin LLP represented Revionics Inc, while Fried Frank NY was the opposing counsel.

Aptos, a recognized market leader in retail technology solutions, announced that it has entered into a definitive agreement to acquire Revionics, the leading provider of science-based pricing, promotion and competitive insight for innovative global retailers. The acquisition is expected to close in September 2020.

Revionics is a global provider of science-based pricing, promotion, and competitive insight for innovative retailers. Revionics helps retailers around the world gain a competitive edge by managing and optimizing their pricing, promotions, markdowns, and advanced analytics. Created by retail experts, Revionics’ cloud-based SaaS solutions deliver amazing year-over-year ROI with an attractive total cost of ownership.

Featuring advanced AI and machine learning capabilities, Revionics’ cloud-based price optimization solutions will serve as a powerful and natural extension to Aptos’ Merchandise Lifecycle Management suite, allowing retailers to optimize every aspect of the product lifecycle.

Headquartered in Austin, Texas, and with offices in key cities across the U.S., Europe and Australia, Revionics helps retailers gain a competitive edge by managing and optimizing strategies for omnichannel pricing, promotions and markdowns.

Aptos is the largest provider of enterprise software focused exclusively on retail. Their cloud-based Singular Retail solutions are trusted by over 1,000 retail brands in 65 countries. With industry-leading omnichannel commerce and merchandise lifecycle management solutions, they help retailers develop dynamic and responsive assortments, streamline operations and deliver integrated, seamless experiences. More than 1,300 colleagues share the collective passion for engaging customers differently, and they are committed to developing relationships built on trust and tangible value by partnering with our clients to create agile retail enterprises that are built to thrive in an era of constant change.

The Sidley deal team included Mehdi Khodadad (Picture), Payom Pirahesh and Jim Warczak.

Fried Frank acted as counsel to Aptos with a team led by corporate partner Andrea Gede-Lange and included corporate partners Michael T. Gershberg and Robert C. Schwenkel; antitrust and competition partners Nathaniel Asker and Tobias Caspary; executive compensation & ERISA partner Jason R. Ertel; intellectual property and technology partner Amir R. Ghavi; litigation partner Steven M. Witzel; tax partner David I. Shapiro; corporate real estate special counsel Melissa A. Meyrowitz; environmental special counsel Donna Mussio; litigation special counsel Michael J. Anstett and Michael A. Kleinman; corporate associates Elliott P. Barron, Angela Becker, Paul C. Lee, Jessica Pisani, Christian Roberts, and Justin A. Schenck; antitrust and competition associates Valeri Bozhikov, Vanessa Chikaka, and Matthew Joseph; executive compensation & ERISA associate Kevin R. Miller; litigation associate Amber Koonce; tax associate Tzvi Weisz; intellectual property and technology associate Max S. Goodman; and real estate law clerk Tyler Dash.

Involved fees earner: Michael Anstett – Fried Frank Harris Shriver & Jacobson; Nathaniel Asker – Fried Frank Harris Shriver & Jacobson; Elliott Barron – Fried Frank Harris Shriver & Jacobson; Angela Becker – Fried Frank Harris Shriver & Jacobson; Valeri Bozhikov – Fried Frank Harris Shriver & Jacobson; Tobias Caspary – Fried Frank Harris Shriver & Jacobson; Vanessa Chikaka – Fried Frank Harris Shriver & Jacobson; Jason Ertel – Fried Frank Harris Shriver & Jacobson; Andrea Gede-Lange – Fried Frank Harris Shriver & Jacobson; Michael Gershberg – Fried Frank Harris Shriver & Jacobson; Amir Ghavi – Fried Frank Harris Shriver & Jacobson; Max Goodman – Fried Frank Harris Shriver & Jacobson; Matthew Joseph – Fried Frank Harris Shriver & Jacobson; Michael Kleinman – Fried Frank Harris Shriver & Jacobson; Amber Koonce – Fried Frank Harris Shriver & Jacobson; Paul Lee – Fried Frank Harris Shriver & Jacobson; Melissa Meyrowitz – Fried Frank Harris Shriver & Jacobson; Kevin Miller – Fried Frank Harris Shriver & Jacobson; Donna Mussio – Fried Frank Harris Shriver & Jacobson; Jessica Pisani – Fried Frank Harris Shriver & Jacobson; Christian Roberts – Fried Frank Harris Shriver & Jacobson; Justin Schenck – Fried Frank Harris Shriver & Jacobson; Robert Schwenkel – Fried Frank Harris Shriver & Jacobson; David Shapiro – Fried Frank Harris Shriver & Jacobson; Tzvi Weisz – Fried Frank Harris Shriver & Jacobson; Steven Witzel – Fried Frank Harris Shriver & Jacobson; Mehdi Khodadad – Sidley Austin LLP; Payom Pirahesh – Sidley Austin LLP; Jim Warczak – Sidley Austin LLP;

Law Firms: Fried Frank Harris Shriver & Jacobson; Sidley Austin LLP;

Clients: Aptos; Revionics;

Author: Ambrogio Visconti