Fenwick & West LLP and Gleiss Lutz advised AppLovin on the deal, while Paul, Weiss advised Adjust. Osborne Clarke advised Highland Europe, Capnamic Ventures and Amerigo.
AppLovin, a global technology platform that provides developers a unified set of tools to grow their businesses, announced its definitive agreement to acquire Adjust, a global mobile app measurement and marketing company, headquartered in Berlin.
The acquisition will expand AppLovin’s mobile app ecosystem, while Adjust continues to operate as a distinct company and retain its brand and culture. The closing of the acquisition is subject to customary approvals.
Fenwick has served as outside counsel to AppLovin for several years, led by corporate partners Michael Esquivel (Picture) and Kris Withrow. The Fenwick transaction team for AppLovin’s acquisition included corporate partners Kris Withrow and Ryan Slunaker, associates Jeff Zhang and Isabel da Roza; executive compensation & employee benefits partner Nancy Chen and associate Jonathan Stephenson; technology transactions partner Joseph Schenck and associates Lise Berichel, Julia Chung and Brandon Cheung; privacy & cybersecurity partner James Koenig; antitrust & regulatory partner Mark Ostrau; and tax partner Will Skinner and tax associate Michael Knobler.
The Gleiss Lutz team was headed by Dr. Martin Viciano Gofferje, Dr. Christian Cascante and Dr. Maike Sauter and included Karen Gräfin vom Hagen, Dr. Viktor Gorlow, Dr. Rut Steinhauser, Josefine Chakrabarti, Dr. Alexander Molle, Jan Hinrichs, Dr. Stefan Mayer, Dr. Ocka Stumm, Dr. Dominik Monz, Dr. Christian Hamann, Simon Wegmann, Konrad Discher, Dr. Jacob von Andreae, Aylin Hoffs and Dr. Iris Benedikt-Buckenleib.
The Paul, Weiss team advising Adjust included corporate partners Tarun Stewart and David Huntington; employee benefits partner Andrew Gaines; intellectual property partner Jonathan Ashtor and counsel Michael Kurzer; tax partner David Mayo; real estate partner Peter Fisch; environmental counsel William O’Brien; litigation counsel Steven Herzog; antitrust counsel Marta Kelly; and international trade counsel Richard Elliott.
The Osborne Clarke team led by Nicolas Gabrysch (Corporate / VC) consisted of Till-Manuel Saur (Corporate / VC) and Benedikt Hülsmann (both Corporate / VC).
Involved fees earner: Lise Berichel – Fenwick & West LLP; Nancy Chen – Fenwick & West LLP; Brandon Cheung – Fenwick & West LLP; Julia Chung – Fenwick & West LLP; Isabel da Roza – Fenwick & West LLP; Michael Esquivel – Fenwick & West LLP; Michael Knobler – Fenwick & West LLP; James Koenig – Fenwick & West LLP; Mark Ostrau – Fenwick & West LLP; Joseph Schenck – Fenwick & West LLP; William Skinner – Fenwick & West LLP; Ryan Slunaker – Fenwick & West LLP; Jonathan Stephenson – Fenwick & West LLP; Kris Withrow – Fenwick & West LLP; Jeff Zhang – Fenwick & West LLP; Iris Benedikt-Buckenleib – Gleiss Lutz; Christian Cascante – Gleiss Lutz; Josefine Chakrabarti – Gleiss Lutz; Konrad Discher – Gleiss Lutz; Viktor Gorlow – Gleiss Lutz; Christian Hamann – Gleiss Lutz; Jan Felix Hinrichs – Gleiss Lutz; Aylin Hoffs – Gleiss Lutz; Stefan Mayer – Gleiss Lutz; Alexander Molle – Gleiss Lutz; Dominik Monz – Gleiss Lutz; Maike Sauter – Gleiss Lutz; Rut Steinhauser – Gleiss Lutz; Ocka Stumm – Gleiss Lutz; Martin Viciano Gofferje – Gleiss Lutz; Karen Gräfin vom Hagen – Gleiss Lutz; Jacob von Andreae – Gleiss Lutz; Simon Wegmann – Gleiss Lutz; Nicolas Gabrysch – Osborne Clarke; Benedikt Hülsmann – Osborne Clarke; Till-Manuel Saur – Osborne Clarke; Jonathan Ashtor – Paul Weiss Rifkind Wharton & Garrison; Richard Elliott – Paul Weiss Rifkind Wharton & Garrison; Peter Fisch – Paul Weiss Rifkind Wharton & Garrison; Andrew Gaines – Paul Weiss Rifkind Wharton & Garrison; Steven Herzog – Paul Weiss Rifkind Wharton & Garrison; David Huntington – Paul Weiss Rifkind Wharton & Garrison; Marta Kelly – Paul Weiss Rifkind Wharton & Garrison; Michael Kurzer – Paul Weiss Rifkind Wharton & Garrison; David Mayo – Paul Weiss Rifkind Wharton & Garrison; William O’Brien – Paul Weiss Rifkind Wharton & Garrison; Tarun Stewart – Paul Weiss Rifkind Wharton & Garrison;