AppLovin’s $1.05 Billion Acquisition of MoPub

Sheppard, Mullin, Richter & Hampton LLP and Wilson Sonsini Goodrich & Rosati acted as lead outside intellectual property licensing counsel to Twitter on the deal. Fenwick & West represented AppLovin Corporation.

Twitter announced the sale of its MoPub mobile advertising network to AppLovin, a game developer and ad-tech company, for $1.05 billion in cash.

Twitter sold MoPub to accelerate the development and growth of its owned and operated revenue products.

Twitter is an American microblogging and social networking service on which users post and interact with messages known as “tweets”.

Sheppard Mullin partner Kandace Watson (Picture) advised Twitter on numerous intellectual property licensing and other issues in connection with the sale.

Fenwick has served as counsel to AppLovin for several years, led by corporate partners Michael Esquivel, Kris Withrow and Ryan Slunaker. The Fenwick transaction team for AppLovin’s acquisition included corporate partners Kris Withrow and Ryan Slunaker and associates Jeff Zhang and Christina Kwak; technology transactions partners Ralph Pais and Joseph Schenck and associate Ana Razmazma; privacy & cybersecurity partner James Koenig; antitrust partner Tom Ensign; and tax partner Will Skinner.

The Wilson Sonsini team advising Twitter on the transaction included: Michael Russell, Ross Tanaka, Dennise Martinez, Katie Martin, Lisa Stimmell, Adam Shevell, Sunga Mkwezalamba, Barclay Oudersluys, David Kramer, Jason Storck, Aren Balabanian, Sriram Krishnamurthy, Myra Sutanto Shen, Nika Antonikova, Lydia Parnes, Matt Staples, Eddie Holman, Daniel Chen, Michael O’Brien, Ben Labow and Todd Hahn.

Involved fees earner: Thomas Ensign – Fenwick & West LLP; Michael Esquivel – Fenwick & West LLP; James Koenig – Fenwick & West LLP; Christina Kwak – Fenwick & West LLP; Ralph Pais – Fenwick & West LLP; Ana Razmazma – Fenwick & West LLP; Joseph Schenck – Fenwick & West LLP; William Skinner – Fenwick & West LLP; Ryan Slunaker – Fenwick & West LLP; Kris Withrow – Fenwick & West LLP; Jeff Zhang – Fenwick & West LLP; Kandace Watson – Sheppard, Mullin, Richter & Hampton; Nika Antonikova – Wilson Sonsini Goodrich & Rosati; Aren Balabanian – Wilson Sonsini Goodrich & Rosati; Daniel Chen – Wilson Sonsini Goodrich & Rosati; Todd Hahn – Wilson Sonsini Goodrich & Rosati; Eddie Holman – Wilson Sonsini Goodrich & Rosati; David Kramer – Wilson Sonsini Goodrich & Rosati; Sriram Krishnamurthy – Wilson Sonsini Goodrich & Rosati; Benjamin Labow – Wilson Sonsini Goodrich & Rosati; Katharine Martin – Wilson Sonsini Goodrich & Rosati; Dennise Martinez – Wilson Sonsini Goodrich & Rosati; Michael O’Brien – Wilson Sonsini Goodrich & Rosati; Barclay Oudersluys – Wilson Sonsini Goodrich & Rosati; Lydia Parnes – Wilson Sonsini Goodrich & Rosati; Michael Russell – Wilson Sonsini Goodrich & Rosati; Adam Shevell – Wilson Sonsini Goodrich & Rosati; Matt Staples – Wilson Sonsini Goodrich & Rosati; Lisa Stimmell – Wilson Sonsini Goodrich & Rosati; Jason Storck – Wilson Sonsini Goodrich & Rosati; Myra Sutanto Shen – Wilson Sonsini Goodrich & Rosati; Ross Tanaka – Wilson Sonsini Goodrich & Rosati;

Law Firms: Fenwick & West LLP; Sheppard, Mullin, Richter & Hampton; Wilson Sonsini Goodrich & Rosati;

Clients: AppLovin Corp.; Twitter;

Author: Martina Bellini