Kirkland & Ellis LLP represented Funds advised by Apax Partners on its definitive agreement to acquire Genius Sports, a London based, global leader in sport data technology, distribution and commercialisation services.
Funds advised by Apax Partners (the “Apax Funds”) have today announced a definitive agreement to acquire Genius Sports Group, a global leader in sports data technology. The stake was acquired from founders, management, funds advised by Three Hills Capital Partners (“THCP”) and other minority shareholders. The transaction is expected to close in Q3 2018. Financial terms were not disclosed.
Founded in 2000 and headquartered in London, Genius Sports Group is a market leader in the high-growth sports data, sports media and regulated sports betting sectors, specialising in the capture and distribution of real-time data.
The company’s software is used by over 300 sporting bodies around the world to collect and distribute in-game statistics. It also offers a full suite of services to enable the likes of Major League Baseball, the English Premier League and the PGA TOUR to identify, combat and prevent betting-related corruption.
Through Betgenius, its sports betting division, the group’s technology is also used by over 150 licensed sportsbook operators in regulated markets around the world to maximise performance across their betting platforms, trading and customer engagement systems.
The acquisition by the Apax Funds will help the company further strengthen its existing operations and provide significant capital to pursue its international expansion, both organically and through strategic acquisitions to better position the company in the rapidly changing sports rights market. Under the terms of the acquisition, Genius Sports Group’s management team will remain in place and retain a minority stake in the company.
The Kirkland team was led by London corporate partners, Rory Mullarkey (Picture), Aprajita Dhundia and James Learner and corporate associates Helena Drury, James Hunn and Sharon Skipper, and included tax partner Tim Lowe and associate Cian O’Connor, and technology & IP transactions partner Emma Flett and associates Matt Colman, John Patten and Bernadette Coppola.
Involved fees earner: Rory Mullarkey – Kirkland & Ellis; Aprajita Dhundia – Kirkland & Ellis; James Learner – Kirkland & Ellis; Helena Drury – Kirkland & Ellis; James Hunn – Kirkland & Ellis; Sharon Skipper – Kirkland & Ellis; Timothy Lowe – Kirkland & Ellis; Cian O’Connor – Kirkland & Ellis; Emma Flett – Kirkland & Ellis; Matthew Colman – Kirkland & Ellis; John Patten – Kirkland & Ellis; Bernadette Coppola – Kirkland & Ellis;
Law Firms: Kirkland & Ellis;
Clients: Apax Partners;