Angel City Football Club’s Sponsorship Agreement with Sprouts Farmers Market

O’Melveny & Myers LLP advised Angel City Football Club on the deal.

Angel City Football Club, the professional National Women’s Soccer League team in Los Angeles, announced its sponsorship agreement with Sprouts Farmers Market, a healthy grocer and one of the fastest-growing retailers in the country.

The sponsorship was announced on March 18.

In what is the retailer’s first commitment to women’s professional soccer, Sprouts is now Angel City’s founding, exclusive back-of-jersey sponsor. The team’s jerseys—along with team colors, crest, and logoed-merchandise—will be revealed in Summer 2021.

As part of the agreement, Sprouts and Angel City will reallocate a portion of funds to local causes that address and provide children’s nutrition education and fresh food access throughout Los Angeles.

The O’Melveny team representing Angel City in the Sprouts sponsorship included partner and Sports Industry Group Co-Chair Chuck Baker (Picture), counsel Eric Geffner, and associates Alexandra Piarino and Luisa Lizoain.

 

 

 

 

 

 

Involved fees earner: Charles Baker – O’Melveny & Myers LLP; Eric Geffner – O’Melveny & Myers LLP; Luisa Lizoain – O’Melveny & Myers LLP; Alexandra Piarino – O’Melveny & Myers LLP;

Law Firms: O’Melveny & Myers LLP;

Clients: Angel City Football Club;

Author: Martina Bellini