americanas s.a.’s Acquisition of Skoob

Bronstein, Zilberberg, Chueiri e Potenza Advogados advised americanas s.a. on the acquisition .

Brazilian retail group Americanas announced an agreement for the acquisition of Skoob, largest digital platform of reading content in the country. The company hopes to boost its e-commerce sales, and also reach new customers.

Launched in 2009, Skoob provides a digital literary experience through a platform that offers several functionalities, such as organization of current,
completed and future readings, access to reviews and evaluation of literary works. Skoob has more than 8 million users, called skoobers, and already published 45 million reviews of literary works.

Bronstein, Zilberberg, Chueiri e Potenza Advogados advised Americanas with a team including Pedro Chueiri (Picture), Victoria Auada and Fabio Baum.

Involved fees earner: Victoria Auada – Bronstein, Zilberberg, Chueiri & Potenza Advogados; Fabio Baum – Bronstein, Zilberberg, Chueiri & Potenza Advogados; Pedro Chueiri – Bronstein, Zilberberg, Chueiri & Potenza Advogados;

Law Firms: Bronstein, Zilberberg, Chueiri & Potenza Advogados;

Clients: Americanas SA ;