Airship’s Acquisition Of ReplyBuy


Fenwick & West LLP advised Airship on the deal.

Airship announced that it has acquired ReplyBuy, a company that pioneered fully integrated solutions for payments over SMS. This move extends Airship’s platform beyond customer engagement to directly enable commerce, as well as power one-to-one customer conversations via two-way SMS. In addition, Airship plans to extend ReplyBuy’s technology to provide turnkey commerce and payments solutions across more marketing channels, messaging platforms and industry verticals.

The acquisition will provide companies of all sizes a single platform to create, manage and optimize cross-channel customer interactions and drive greater revenue more quickly. Airship’s real-time mobile data, predictive AI and unified approach to customer journeys ensures relevant messaging at the optimal time on customers’ preferred channels across app and web notifications, SMS, email, mobile wallet and more. Subsequent digital actions customers take, now including purchases and conversations over SMS, provide rich user-level insight for journey optimization as well as data enrichment of other business systems. A broad ecosystem will benefit from Airship’s expertise in real-time data streaming and bi-directional martech integrations, and from ReplyBuy’s tight coupling with CRM and sales solutions.

ReplyBuy, an Airship company, makes it easy for consumers to instantly message and purchase from brands over SMS.

Airship, Inc. provides mobile marketing technology for mobile publishers and developers to deliver real-time push notifications, and in-application purchase content to their users. The Company offers infrastructure and tools for publishers to keep their applications in use, and to continue to earn revenue from existing applications.

The Fenwick transaction team included corporate partners Michael Brown (Picture), Bomi Lee and Eric Shedlosky and associates Maureen Montgomery, Stephanie Cheng and Harrison Dilday; executive compensation & employee benefits partner Gerald Audant and counsel Nicholas Frey; technology transactions partner Ralph Pais and associates Julia Arruda and Julia Chung; privacy & cybersecurity partner James Koenig and managing director Kenia Rincon; and tax associate Timmoney Ng.

Involved fees earner: Julia Arruda – Fenwick & West LLP; Gerald Audant – Fenwick & West LLP; Michael Brown – Fenwick & West LLP; Stephanie Cheng – Fenwick & West LLP; Julia Chung – Fenwick & West LLP; R. Harrison Dilday – Fenwick & West LLP; Nicholas Frey – Fenwick & West LLP; James Koenig – Fenwick & West LLP; Bomi Lee – Fenwick & West LLP; Maureen Montgomery – Fenwick & West LLP; Timmoney Ng – Fenwick & West LLP; Ralph Pais – Fenwick & West LLP; Kenia Rincon – Fenwick & West LLP; Eric Shedlosky – Fenwick & West LLP;

Law Firms: Fenwick & West LLP;

Clients: Airship;

Author: Ambrogio Visconti