Air Up’s €40 Million Financing Round

YPOG advised Five Seasons Ventures on the deal.

Air Up, a Munich, Germany-based soft drink producer, raised equity funding worth €40 million. Five Seasons Ventures led this financing round. Other existing investors such as PepsiCo, Ippen Digital Media and Oyster Bay also participated.

Lead investor Five Seasons Ventures is a European venture capitalist based in Paris that aims to become the leading FoodTech VC in Europe, with an investment focus on innovative technology companies along the entire food value chain. In addition to capital, the VC also offers extensive technology and food expertise as well as a large network with a wide range of industry contacts. Five Seasons Ventures’ portfolio companies also include companies such as YFood Labs, Just Spices, Her1 or Nu Company (both German).

air up is the world’s first refillable drinking system that can add flavor to water through scent alone, by leveraging the physiological phenomenon of retronasal smell – without sugar, additives or any other ingredients. When drinking from the air up bottle, scented air bubbles are added to tap water, which pass through the throat to the olfactory center and manifest in the brain as taste. The founders want to reduce the excessive consumption of sugar in the form of soft drinks and juices and at the same time save plastic and CO2 by reducing the need for singe use bottles. air up GmbH was founded in 2019 and has its headquarters in the heart of Munich.

The YPOG team included Dr. Frederik Gärtner (Picture – Corporate/Venture Capital), Partner; Dr. Benedikt Flöter (IP/IT), Senior Associate; Jonas Huth (Corporate/Venture Capital), Associate; Alexander Sekunde (Corporate/Venture Capital), Associate.

Involved fees earner: Benedikt Flöter – YPOG; Frederik Gartner – YPOG; Jonas Huth – YPOG; Alexander Sekunde – YPOG;

Law Firms: YPOG;

Clients: Five Seasons Ventures;

Author: Federica Tiefenthaler