AFS Technologies merger with Exceedra


DLA Piper has advised Symphony Technology Group (STG), the parent company of AFS Technologies (AFS) – a provider of software solutions purpose-built for consumer goods manufacturers and food distribution companies – on its merger with Exceedra.

AFS will acquire the Exceedra shares and the merged business will operate under the Exceedra brand as a division of AFS Technologies.

The combined company will offer global integrated business planning and trade promotion management/optimization solutions to the consumer goods market.

The DLA Piper Corporate team was led by partners Charles Severs (Picture) and John Gallon. They were assisted by associates Will Gowland, Simon Winterburn and James Croft.

Involved fees earner: James Croft – DLA Piper; John Gallon – DLA Piper; Charles Severs – DLA Piper; Simon Winterburn – DLA Piper;

Law Firms: DLA Piper;

Clients: Symphony Technology Group;

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