Affinity’s $80 Million Series C Round

Orrick Herrington & Sutcliffe advised Sprints Capital on the deal.

Affinity has raised $80 million in a Series C funding round. Menlo Ventures led the funding with additional participation from Advance Venture Partners, Pear Ventures, Sprints Capital, Sway Ventures, Teamworthy Ventures, MassMutual Ventures, and Brian Sheth from ECT Capital Partners. Affinity will use the funds to continue optimizing and expanding its platform with new CRM, data, machine learning, and other capabilities.

Affinity is a relationship intelligence platform that uses artificial intelligence to help companies analyze, manage, prioritize, and expand customer relationships. The company offers a CRM and analytics solution that can integrate with other leading applications like Salesforce, Mailchimp, Google Drive, Slack, Microsoft Teams, and more. Affinity primarily works with venture capital, commercial real estate, family office, investment baking, private equity, and consulting companies.

The Series C funding will help Affinity continue to invest in its relationship intelligence technologies by developing new updates and features for its Affinity Analytics and Affinity CRM platform. As part of this investment, Affinity plans to integrate new datasets into its platform, deploy machine learning models to transform that data into actionable insights, embed them into the Affinity system, and help users create better relationships and close more deals.

 The Orrick team was led by Shawn Atkinson (Picture) and Gregg Griner.

Involved fees earner: Shawn Atkinson – Orrick Herrington & Sutcliffe LLP; Gregg Griner – Orrick Herrington & Sutcliffe LLP;

Law Firms: Orrick Herrington & Sutcliffe LLP;

Clients: Sprints Capital;

Author: Federica Tiefenthaler